Negotiating shouldn't be a big deal for business owners.  You do it daily.  Each time you change lanes in traffic, bargain with your spouse over household chores, or buy and sell a car, you are negotiating. 

Whatever the situation, the basic principles are the same.  But when it comes to operating your business the consequences of not understanding these principles can be damaging.  No matter what type of business you own or the type of issues you face, these five rules of negotiation hold true.

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appeared in E-Merging Business, Fall/Winter 2000